Our Vision & Mission Statements
We are deeply committed to the success and well-being of our members. As true partners—not just advisors—we share their ambitions, listen to their realities, and align our efforts with their goals. Our approach fosters trust, collaboration, and shared ownership across Kenya’s horticulture value chain.
Our Vision
To make Kenyan horticulture the Global choice.
Our Goal
- Advocate for policies and regulatory frameworks that foster a conducive and competitive environment for Kenya’s horticulture industry.
- Promote industry-wide awareness of evolving international market requirements, compliance standards, and regulatory changes affecting fresh produce exports.
- Proactively identify and share emerging market opportunities to enhance the global competitiveness of Kenyan horticultural products.
Our Mission
Our mission is to develop, unify, and elevate Kenya’s horticultural industry in the global marketplace—championing compliance with food safety standards, good agricultural practices (GAP), and upholding social, ethical, and environmental responsibility across the value chain.